Aunt Bessie
FIVE WAYS WITH YORKSHIRE PUDDINGS
Back in 2019, during my time at Immediate Media, Aunt Bessie’s came to the team with a challenge to boost sales for their Yorkshire Puddings. After working on the successful pitch, we won a campaign running across Easter and Christmas in Good Food, Radio Times, and Made for Mums.
I led the creative direction and design on the campaign, which consisted of two double-page spreads, two videos, and an online advertorial (online feature). The campaign also required bespoke content to be shot, which resulted in a two-day photoshoot working alongside food stylist Ellie Mulligan, prop stylist Jenny Iggledon, and photographers Mike English and Chris Orman. The shoot was styled around the layouts of the double-page spreads, which resulted in two very cohesive print advertorials across the year.
“The ultimate all-rounder, Aunt Bessie’s Yorkshire puddings are perfect for all your Easter entertaining - from Easter roasts to lazy brunches - here’s some inspiration for you”
DPS for Aunt Bessie’s 5 ways with Yorkshire puddings
