Student Campaigns
Designing for younger crowds

These Freshers and A-Level national campaigns were designed to run across multiple brands and venues, so they needed to be versatile enough to work universally while still capturing attention. From this challenge, the ‘This Is’ brand was developed, a flexible promotional identity that could sit seamlessly across a wide range of brands.

With no creative restrictions, we approached the project through a trend-led lens, conducting market research to understand the visual styles and tone that would resonate with the target demographic. The goal was to create designs that felt exciting and relevant to students, using bright colours, bold graphics and dynamic layouts to spark interest and stop the scroll on social media.

Hand-illustrated assets

Working collaboratively with midweight designer Kai Packwood, we illustrated a full suite of assets to be used across all campaign designs. The art direction was a joint effort, ensuring every element worked cohesively while remaining adaptable for different brands to align with their own identities. The result? A bright, colourful and fun creative that felt fully bespoke for our brands.